On the left, the "Bally Sports" logo is displayed large above the following text: "Streaming Service for Regional Sports." To the right of this, an intense basketball action shot is showcased on a sleek flatscreen TV as part of a sports streaming service advertisement; the ad features a "Bally Sports" logo in the center of the TV and text underneath that reads "All the sports. At your fingertips." The warm glow of sunlight falls across the flatscreen TV, which is set against a minimalistic terracotta wall, highlighting an exemplary user experience.

Background

Client

Bally Sports is the largest regional sports network (RSN) in the United States, streaming  more than half of MLB, NBA, and NHL games to 19 regions nationwide.

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Product

Since its formation in 2021, Bally has been revamping its web, app, and TV streaming platforms with a complete redesign and new backend. It also launched its direct-to-consumer (DTC) offering, Bally Sports+.

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The new products launched on October 30th, 2023.

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My Role

I joined Bally as a UX Apprentice in the final months before the product launch, assisting both the Product Design and UX Research teams in the final phases before its public debut.

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Much of my work focused on post-launch design refinements. You can read more details about my design and research work below, or read my design case study here.

Timeline

July 2023 — October 2023

My Role

Product Design & UXR Apprentice

My Contributions

UX/UI Design

Iterative Concepting

Design Audits

UX Research

Usability Studies

Products

Web

App

TV

See Design Case Study →See Live Product →

Design Work

Within Design, I partnered with senior designers on 4 project sprints for Bally’s DTC offering and contributed the following:

Asset Creation

Created design artifacts including wireframes, polished hi-fi mockups, and user flow maps

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Ideation

Ideated on future product concepts & contributed to audits

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Presentation

Co-led presentations & design reviews with our Product team

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Communication

Communicated design decisions & pitched ideas for possible UX/UI solutions

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Delivery

Implemented design optimizations & aided with design documentation for handoff to our engineering team

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UX Research Work

Within Research, I worked closely with our Director of UX Research and spearheaded two major research initiatives:

01  UXR-Marketing Analysis

I led a joint project between UXR and Marketing in which 14 months of unexplored user feedback was reviewed, and recommendations were created from the insights.

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As the project lead in a lean research team, I drove the following:

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Raw Data Analysis

Singlehandedly conducted a review of nearly 6,000 submissions of open-ended customer feedback

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Data Synthesis

Synthesized quantitative and qualitative findings

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Translating Insights

Translated research insights into design solutions and product recommendations

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Future Planning

Delivered a long-term check-in plan for the company to use in future reviews of customer feedback

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Roadmap Creation

Defined quarterly benchmarks and recommended methodology for follow-up reviews

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Report Design

Designed a reporting template for future use

02  Usability Testing

I also assisted with usability testing to analyze user pain points and contributed the following:

  • Defined research questions and goals
  • Assisted with writing participant-facing questions
  • Programmed scripted questions
  • Analyzed raw participant data
  • Helped define and synthesize learnings into a final report
  • Presented findings to stakeholders
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