Recent Work

The logos for Warner Bros. Discovery and HBO Max sit side-by-side, showcased on a sleek flatscreen TV in a living room. The warm glow of track lights above and below a wooden alcove frames the TV, which is set in a sleek, modern living room above built-in media storage. In the foreground are the edge of a cream-colored couch and a coffee table with stacks of books on top.

Radically Simple Sign In

TV    |    Usability & Delight

TV drives the most sign-ins, but 1 in 4 users failed to complete the flow. We'd outgrown an experience built for a simpler product before global expansion, the complexity of 40+ languages, and evolving auth methods.

I led a design-initiated overhaul from business case through execution, rebuilding for scale and future flexibility.

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A mobile phone on a creme-colored pedestal surrounded by an angular architectural patterned wall with shadows casting stripe patterns, symbolizing the convergence of information technology and UX design. The phone screen displays a sign in page with a text field to enter an email address or mobile number."

Routing Users to the Right Experience

Web, Mobile App, TV    |    Growth & Conversion

Sign-in success was stuck at 75%—not because of bad UI, but because we treated every user the same. Designed context-aware routing that increased success to 88%, then scaled from US web to all platforms and global markets.

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An intense basketball action shot is showcased on a sleek flatscreen TV as part of a sports streaming service advertisement; the ad features a "Bally Sports" logo in the center of the TV and text underneath that reads "All the sports. At your fingertips." The warm glow of sunlight falls across the flatscreen TV, which is set against a minimalistic terracotta wall, highlighting an exemplary user experience.

Bally Sports (now FanDuel)

Web, Mobile App, TV    |    Messaging & Content Discovery

How do you explain complex regional broadcast restrictions to passionate sports fans who just want to watch their team?

I contributed to redesigning how users discover available content for the largest regional sports network in the US—turning contractual constraints into clearer expectations based on their location.

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